Advertising displays

Advertising displays are an essential part of modern marketing. As visual presentation media, they serve to show products, services or brand messages in a vivid and appealing way and to communicate the displayed content to a broad audience. With the advance of digitalization, the world of advertising displays has also become increasingly digital. In this encyclopedia article, we therefore take a closer look at advertising displays, especially as a digital variant. Basically, advertising displays can be both digital and interactive - depending on the needs and demands of the message you want to bring closer to your clientele.

Digital advertising display: a sensible investment

Digital advertising displays start with their advertising effect exactly where you want to convince your clientele of your product and service, namely at your location. Whether directly in the store, in the shopping mall or in the store window: a digital advertising display is closer to your target group than any other marketing measure - be it classic flyers or relatively expensive radio or television clips for which costs are incurred on an ongoing basis. Those who opt for a digital advertising display are therefore making a sustainable investment that will pay off in the long term.

In addition, digital advertising displays also offer numerous advantages in direct comparison with conventional static variants. For example, they enable content to be updated quickly, so that you as an advertiser can adapt or exchange your messages in real time. This is particularly useful when you want to react to current events or make short-term offers. Interactive elements such as touchscreens provide additional engagement with your clientele and an improved customer experience.

In addition, digital advertising displays save resources, especially by eliminating printing processes for advertising materials. They therefore offer an environmentally friendly alternative to traditional advertising measures, which both reduces your costs and makes a positive contribution to environmental protection.

TecMaschin advertising displays: digital, interactive, modern

Advertising displays from TecMaschin are digital, interactive as well as modern - and therefore just right for today's business! These models from our range play video and sound recordings just as reliably as images and GIFs. Various interfaces such as USB ports, SD card slots, LAN and WLAN connections, or the cloud make it easy to transfer content to the advertising display or play it back digitally.