Azubisäule.de

Digital visibility directly in the school building

Azubisäule.de from Altdorf near Nuremberg specializes in trainee recruitment as well as presentations and workshops on the topic of media prevention. With an innovative concept, the company brings training companies directly to where potential trainees are - into the school. At the heart of this concept is the DKST-LED43 digital advertising display with touchscreen from TOPREGAL, which is set up as a so-called "trainee pillar".

"Our business model is based on digital stand displays on which training companies can advertise their training positions via video or image - directly in the school building," explains Max Prochazka, Managing Director of Azubisäule.de. "This is a huge added value for the companies because they can be sure that their job advertisement will really be seen."

With the vertical screens, Azubisäule.de is following the current trend. "Images and videos in portrait format are the ultimate thanks to platforms such as TikTok and Instagram," says Prochazka. This means that the advertising meets the tastes of the target group exactly: students who interact with such content on a daily basis. Companies without a large end customer presence and whose brand is less well known benefit in particular. "We help companies to strengthen their employer brand and become visible."

Digital recruiting with format

The process is very simple: interested schools contact Azubisäule.de, whereupon suitable companies from the region are acquired and the delivery of the screens is organized. The content is managed decentrally via the Internet using software. This means that ads can be adapted, replaced or paused at any time. Thanks to its own graphics and video team, Azubisäule.de creates the content for many customers in-house.

Companies also receive feedback in the form of evaluations, for example on the frequency of QR code scans or the duration of ad placement.

Azubisäule.de became aware of TOPREGAL through its strong online presence. "The price-performance ratio was right from the start. In addition, the customer support was very friendly and courteous." Today, the company has over 140 TOPREGAL digital customer stoppers in use at schools throughout Germany.

Prochazka particularly emphasizes TOPREGAL's service: "I call, get an answer straight away, problem solved." At a time when many companies are difficult to reach, the personal contact and telephone availability are of great value to him. "That's why I'm confident that we will continue to purchase our displays from TOPREGAL," concludes the Managing Director.