Businesses have many ways to address customers, including television and radio advertising, posters, flyers and much more. However, the impact of advertising within your own premises should not be overlooked. Digital advertising displays and freestanding displays attract attention both in shop windows and inside stores. These digital advertising displays make information easy to communicate: play explanatory or promotional videos, slide shows or audio recordings. This gives you a broad range of options for using digital advertising displays effectively.

A further advantage of digital freestanding displays is the flexibility with which content can be delivered. Our digital-signage displays can be controlled through various interfaces, including LAN or Wi-Fi connections, USB ports and SD-card slots. The simplest method is to load the desired images and videos onto a storage device and play the content directly.

Alternatively, connect the digital advertising displays to the internet and play content from the cloud or a website. A PC screen can also be mirrored easily via HDMI. Because all our digital advertising displays use the Android operating system, any Android-compatible app can be installed on the devices.

This allows content to be uploaded quickly and played back just as flexibly. Compared with posters and other print media, new content can be presented much sooner because no printing is required.

Interactive touchscreens for flexible customer communication

The key advantage of a freestanding digital display is clear: its flexibility makes content quick to upload and present. Digital advertising displays also serve as digital signage, encouraging potential customers to stop, view the content and learn about products and offers through videos and images. Interactive advertising can be even more engaging, and our digital touchscreens make this possible.

They can be used to present 3D models, for example, allowing customers to choose which product components and modules they want to explore. Videos and websites can likewise become interactive experiences. The DITT-LED32 digital touch terminal is particularly effective because its comfortable operating height encourages users to try it. It is also straightforward for employees to operate and offers intuitive handling, with controls that work in much the same way as a conventional Android smartphone.

Digital signage for offices and warehouses

In addition to advertising, freestanding digital displays can be used in offices, conference rooms, warehouses and production buildings. Our suspended DHD2-LED43 and DHD-LED43H models offer numerous benefits in these environments. Ceiling mounting allows the displays to remain clearly visible even in busy halls and workshops. A remote control or PC screen mirroring enables convenient operation from floor level. Information about current topics, schedules, routes or even the day's canteen menu can be shared easily with the team. Simply upload the relevant information in advance and display it when required.

Our digital-signage displays also demonstrate their versatility in the office . Interactive touchscreen models are particularly suitable for presentations or use as a whiteboard. Position the display in a conference room and use one of its interfaces to upload information. Graphical content is especially easy to communicate in this way.

Advertising display totems in shopping centres and at trade fairs

Displays can be helpful in stores, offices and warehouses, but they reach even greater potential where customer footfall is particularly high: in shopping centres and at trade fairs. The conditions for effective customer-facing advertising differ from those in an individual store because many companies and brands compete for the attention of large numbers of visitors. Attracting attention is therefore essential – and a TecMaschin digital advertising display is an excellent way to do so.

Create an eye-catching display in a shopping-centre window or at a trade fair using a suspended digital display. Good visibility is the most important requirement for an advertising screen. Interactive touchscreens appeal to people's natural curiosity and encourage potential customers to spend more time at your exhibition stand. One engaging conversation later, you may already have secured your next order.

Our touchscreens can also serve as wayfinding systems. They are frequently seen in large, complex shopping centres, where they guide customers to the correct store. Digital-signage displays can also be useful at trade fairs and airports.

The potential applications are extensive and varied, making the flexibility of TecMaschin digital advertising displays particularly valuable. Discover the quality of our devices for yourself.