VfB Stuttgart

Strong partners with Swabian roots

First division soccer club VfB Stuttgart and TOPREGAL have been business partners in sponsorship since the 2021/2022 season. However, the Swabian partners also work together outside the MHP Arena.

The club opened another store in Stuttgart city center in June 2024. TOPREGAL was able to support VfB Stuttgart as a reliable partner in furnishing the store space.

The store in the Königsbaupassagen was initially designed as a pop-up store for the EURO 2024 period. The idea proved successful and opened up great potential. On a sales area of 100 square meters, which also includes a flocking station for finishing jerseys, not only was an innovative store created in a central downtown location in a very short space of time. Rather, a place has been created where VfB can be experienced by numerous visitors on a permanent basis.

In addition to exclusive offers, legendary moments of the club are shown on digital advertising displays from TOPREGAL, inviting customers to linger longer and enjoy the club's history.

In addition to a mobile open-fronted storage shelving unit for a wide variety of small parts, storage shelves now also ensure the necessary order. "It was crucial to install efficient and robust shelving systems, particularly in the area of warehousing, in order to keep day-to-day operations running smoothly," says Store Manager Lorenz Kafka.

This project shows how a successful partnership works - both sides go hand in hand to achieve the best results together.