TOPREGAL becomes business partner of VfB Stuttgart

TOPREGAL GmbH, the Filderstadt-based specialist shelving retailer and supplier of operating and storage technology, is the official business partner of Bundesliga club VfB Stuttgart for the 2021/2022 season. The business partnership gives TOPREGAL the opportunity to present itself on the LED perimeter at all 17 home matches of the Swabian first division team. The decision to present itself for the first time in sports sponsoring and to do so with a renowned club from the direct neighborhood was an easy one for the management. Both management and many of the employees in the office and warehouse are long-time VfB fans.

"Fearless and Loyal", the VfB motto also fits the company: Around 140 employees, at three locations in Germany and the UK, fearlessly tread new paths in order to, among other things, set up innovative configurators or new product lines away from the core business of heavy-duty shelving and make them available for purchase online. The loyalty of the steadily growing customer base at home and abroad contributes to the company's success.

"We have only been on the market since 2009 and we have continued to grow even now in the difficult pandemic times. You can only do that with a team that pursues a common goal and stands up for each other in daily interaction, even in difficult times, and sometimes looks beyond its own area," says company founder Jürgen Effner, adding, "It's no different in soccer! We are delighted to be VfB's business partner for the first time next season."